Insights and strategies for building better products with automated user research.
Every business owner wants to know what their customers are thinking. Historically, that cost thousands of dollars. Today, it costs peanuts. Here is how the game has changed.
Surveys tell you 'what' users are doing, but only interviews tell you 'why'. Learn how AI is making deep qualitative research accessible to startups for the first time.
Lack of product-market fit is the #1 startup killer. Learn how continuous customer interviews can help you build what people actually want.
Watch users interact with your product in real-time. Learn how to set up, run, and analyze screen share tests for maximum impact.
Stop getting 'professional testers' who don't fit your target audience. Here is the 5-step guide to writing bulletproof screener questions.
Can an AI really replace a human researcher? We compare the pros and cons of AI moderation versus traditional human-led interviews.
Are you relying on guesswork? Here are 5 clear signs your product team needs to automate user research.
