Why 90% of SaaS Startups Fail (And How Continuous Discovery Saves Them)

The "Build Trap"

It’s a familiar story. A founder has a brilliant idea. They raise money (or bootstrap). They hire engineers. They spend 6 months building the MVP. They launch on Product Hunt.

And then... silence.

Nobody signs up. Or they sign up and leave (churn) after 3 days.

Why? Because the team fell into the Build Trap. They prioritized output (features shipped) over outcomes (value delivered). They built a solution looking for a problem.

The Antidote: Continuous Discovery Habits

Teresa Torres, a renowned product coach, coined the term "Continuous Discovery." It means:

"Weekly touchpoints with customers by the team building the product, where they conduct small research activities in pursuit of a desired product outcome."

It’s not a one-time project. It’s a habit.

Why Teams Don't Do It

If talking to customers is so important, why don't we do it?

1. Scheduling is a pain: Coordinating calendars is awful.
2. It feels "slow": We want to code, not talk.
3. We fear bad news: It's scary to hear your baby is ugly.

How Automation Solves This

This is exactly why we built Feedbackerr. We wanted to remove the friction from Continuous Discovery.

Imagine this workflow:

1. Every Friday, you have an automated script that sends an email to 50 active users.
2. "Hi, we're working on a new reporting feature. Would you be willing to give 5 minutes of feedback for a $10 gift card?"
3. They click a link.
4. Feedbackerr's AI Agent interviews them. It shows them the prototype, asks your specific questions, and digs into their pain points.
5. On Monday morning, you have a digest of 10 interviews waiting for you.

You didn't schedule a single Zoom call. You didn't spend hours moderating. But you have the insight.

Signs of Product-Market Fit

When you get this right, you feel the shift.

• Users start asking "When can I pay for this?"
• They complain about bugs but keep using it (because the value outweighs the friction).
• They refer others without you asking.

You don't get there by guessing. You get there by listening.

Stop building in the dark. Turn on the lights with automated user research.

Set up your continuous discovery pipeline with Feedbackerr.