Case Study: Memory Reels

The Challenge

"We had thousands of visitors to our Memory Reels website, but ZERO purchases. Why weren't people buying?"

Questions We Asked Testers

We created a 5-minute video test where testers explored the website and answered:

"In your own words, what does Memory Reels do? What products/services do they offer?"

"Why do you think visitors aren't buying? What barriers prevent purchase?"

"What suggestions do you have for improving conversions?"

Testers

Minutes

✓

Complete

What We Discovered

✅ What Worked

•Value prop was crystal clear
•Quality examples impressed users
•Navigation was simple and intuitive

❌ Conversion Blockers

•Price shock: $149-$299 felt too expensive
•AI transparency: "Why not DIY?"
•Trust issues: Reviews seemed fake

💡 Recommended Actions

•Launch $49 "Mini Reel" entry tier
•Add "Human + AI" messaging
•Show verified reviews with context

💬 Key Quotes

"I'm very interested... but $199 for three minutes is the main reason I wouldn't buy"
— User Feedback

"This is a really awesome idea. I think it's so unique and so interesting. I think maybe part of the hesitation is because they see how expensive it is"
— User Feedback

"Quality looks great, but it can feel uncanny; be tasteful"
— User Feedback

Watch The Testers In Action

See the feedback videos and transcripts gotten from real testers about Memory Reels

Tester 1

"all right so uh task instructions this is the website go to memory reels and then initial understanding In my own words, what does memory reels do? Wh..."

Tester 2

"Okay, we turn your photo collection into a cinematic film that moves you to tears. So they take photos. and turn them into movies of your memories, li..."

Tester 3

"okay memory reels started up the site Uh, What does Memory Rails do and what products or services do you think the site offers? Okay, let's see. Photo..."

Tester 4

"go to the website Memory Reels. And we're going to speak aloud. In my own words, what does Memory Reels do? What products or services do I think the s..."

Tester 5

"Okay, we are here to evaluate the website memory reuse. okay so first of all we are here on the website for memory reviews where it says that it can t..."

Tester 6

"Okay, I'm gonna go to memory reels and I'm gonna speak out loud and I'm gonna, what kind of products do they offer? Well, they offer me 10% right here..."

Tester 7

"Members of Congress saying, oh, well, do you have to shut down this because of AOC? Well, if that's the case, My office is open. Oh, there you go. AOC..."

Tester 8

"okay let's see i need to visit the website okay go to memory reels okay initial understanding speak aloud in your own words what does moon reels do pr..."